STACK is a reading initiative website and app targeted towards ages 12-21. Users acquire points for reading books, and cash them in for rewards.

This project was done as a Senior Thesis at Pratt Institute. The concept, design, and execution are the intellectual property of Kate Allaire and Jinie Choi. See Jinie's work at http://jiniec.com/

Rover is a mobile application designed for both short and long term vacations. The app tracks your route and logs "memories", whether photos, quotes, or data, whenever you make a stop. When finished with your trip, Rover exports to either a poster or hardcover book so that your memories and experiences can be remembered forever.

The data and images used to produce this project were collected through my own road trip, taken in the summer of 2012. The concept, name, and logo are all my own.

This is a re-branding for an existing local winery in New Jersey. I chose to package the wine in environmentally friendly eco-cylinders, which provide more product and an even smaller footprint. The logo and branding reflect the feeling of conversation and of drinking amongst good company. Each flavor is paired with a different mood and different type of gathering.

This is one edition of a bimonthly calendar titled "5 Boros." It is a local editorial, distributed within the five boroughs of New York City. The concept, brand, and layout are all my own. Each calendar features two months of local events and activities for the fun-seeking New Yorker.

Done as an assignment for Pratt Institute. Spring 2013 

This is a limited beer sampler for the brewery in the White House. I created the brand name, the logo, and this South Lawn frost edition. This is not sold in stores. It is an exclusive gift given out at White House events during the winter season

This is a brand I developed called "Papillon," which means "butterfly" in French. It is for a fictional, high-end store in Manhattan that sells feminine care products. The light, embossed patterns on the boxes echo the patterns of a butterfly's wings.

Theater. Eatery. Bar.

This is a fictional re-branding for Nitehawk Cinema, located in Williamsburg, Brooklyn. The theater features an eclectic film selection, as well as a full service dining experience.

Environmentally friendly packaging for General Electric Energy Efficient lightbulbs that are sold separately. Focus on minimal construction, minimal material, and minimum ink. This design is made from one piece of cardboard that folds in and locks with a tab system.

My interpretation of "Shakespeare at Pratt;" a three day festival featuring the plays Julius Caesar, Hamlet, and A Midsummer Night's Dream. The festival takes place on the Pratt Institute campus in Brooklyn, NY this spring.

This is an olive oil brand that I created, based in Seville, Spain. The name derives from the longitude/latitude coordinates of where the product is made. Retail value $40-$60.

Done as an assignment for Pratt Institute.  

This is a new identity for the New York Film Academy, located in Union Square. NYFA is known for the opportunities it provides for those interested in any field related to film, as well as hands on experience.

Done as an assignment for Pratt Institute. 

This is a packaging solution for a Rooftop Garden company titled, Made in Bklyn. The tags show the exact location where the produce was grown and the date it was picked. Products for Made in Bklyn are sold in local farmer's markets in the New York area.

Done as an assignment for Pratt Institute.

Logo and poster design for the Karl Schwarzschild Meeting in Frankfurt, Germany. The meeting was held at the Frankfurt Institute for Advanced Studies in July 2013. The logo was used for speaker ID badges and the poster was used to advertise the event worldwide.

Learn more about the event here:

https://www.facebook.com/ksm2013

This is a poster for a mock Broadway play based on the song Tombstone Blues by Bob Dylan. The synopsis I created is about a Vietnam War army photographer.

Done as an assignment for Pratt Institute.